Isuzu enters second year of partnership with Green Lane Association

Isuzu UK is proud to announce the continuation of its partnership with the Green Lane Association as the collaboration enters its second year. This ongoing relationship reinforces Isuzu’s commitment to promoting responsible off-roading, environmental awareness, and access preservation across the UK and Northern Ireland.

Throughout the first year, Isuzu supported the Green Lane Association through its digital marketing platforms and nationwide dealer network, many of whom are active green laners. The collaboration also included a series of green lane journeys alongside Association representatives, exploring the UK’s countryside, capturing the scenery, and promoting responsible driving practices.

As an official supporter, Isuzu has been featured in the Green Lane Association’s Magazine, published twice a year, and has joined the Association at outdoor shows to encourage responsible green laning among current and potential members.

The partnership thrives on shared values of sustainability, capability, and durability, qualities at the heart of both brands. Isuzu’s efforts in sustainable motoring were also recognised recently with the Sustainability Award from Overlander 4x4 Magazine, highlighting the D-Max’s low emissions and robust design.

The Green Lane Association is a UK-based organisation dedicated to protecting, promoting, and preserving access to the country’s unsurfaced, unclassified roads, commonly known as green lanes. The Association works with local authorities, landowners, and enthusiasts to maintain responsible vehicle use while safeguarding these historic routes for all countryside users.

Central to its mission is the Drivers and Riders Code of Conduct, which encourages members and the wider off-roading community to:

• Be Legal: Only use public vehicular roads with known rights of access, obey closures, and report obstructions.
• Be Wise: Consider the Four Ws, Weather, Weight, Width, and Winches, to prevent environmental and surface damage.
• Be Eco: Respect the countryside by keeping to defined tracks, avoiding disturbance to wildlife, and leaving no litter behind.
• Be Good: Act as ambassadors for responsible motoring by driving quietly, courteously, and at sensible speeds.

Through education and cooperation, the Green Lane Association ensures that off-roading remains both enjoyable and sustainable for future generations.

Tristan Craddock, Director at the Green Lane Association, commented: “Our partnership with Isuzu has been incredibly positive. Isuzu’s support has helped us reach a wider audience of responsible off-roaders and raise awareness about preserving the UK’s green lanes. It’s refreshing to work with a brand that not only values capability but also truly understands the importance of sustainability in off-roading.”

George Wallis, Head of Marketing at Isuzu UK, added: “We’ve tracked a great first year with the Green Lane Association, and we’re thrilled to keep the momentum rolling! This partnership demonstrates that 4x4 adventure and responsibility can travel side by side. Together, we’re showing that off-roading doesn’t have to cost the earth.”

Looking to the future, the introduction of the Isuzu D-Max EV will bring a new era of responsible off-roading. The fully electric model will enable zero-emission green laning, reducing environmental impact while maintaining the peace and tranquillity of rural areas. With quiet, near-silent operation, the D-Max EV will help minimise disturbance to local communities and wildlife, aligning perfectly with the Green Lane Association’s ethos of sustainable and respectful countryside access.

The D-Max EV continues Isuzu’s legacy of toughness and dependability, now paired with cutting-edge electric technology, ensuring that responsible exploration remains at the heart of the brand’s future.

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